October 6, 2016

Being professional -conducting one's self professionally, writing in a professional manner, working efficiently and effectively- must go hand-in-hand with being personal. This is the difference between being human, engaging, and ultimately getting what you want, to com...

September 29, 2016

Words can have an enormous impact on your business when used effectively.  But it seems every business all over the world is using them. After 14 years in the words game, I'm happy to offer a few tips to ensure your writing stands out from the crowd.

1. Marketing Conten...

September 22, 2016

There is so much online chatter about creating the perfect listing for your online store. But how do you actually write a product listing to optimize your sale and search ranking?

Here are some tips about how to write to sell.

Tip # 1: Choose your Keywords

Keywords are th...

August 22, 2016

It's August. The children are home - activity-less.  This is weekly-post number 20. And my page is empty. I've been on a journey to unearth the inspiration to write since 5:30 this morning. And not simply an exercise in artistic expression (which after 38 years I am ye...

August 8, 2016

We hire Mailfixers who are native-English speaking expats embedded in the culture and language of our clients. Why?

Because for a US business working with French colleagues, it might be very strange to receive an email that says that they'll check it out on Viadeo. What...

August 1, 2016

Writing emails to business contacts can not only be a bit intimidating, it can also be repetitive. These two factors combined can lead to spitting out the same cliché expressions and “biz-speak” over and over again. Now the truth is that there's no real harm in employi...

July 25, 2016

When you’re writing an email, business or otherwise, every aspect of your writing from your tone to your vocabulary is not only a reflection on your personal brand, but it’s an expression of the professional brand that you represent. Whether you’re undertaking your fir...

June 21, 2016

LinkedIn is a must-have tool for professionals across fields, but it’s also one of the least understood social networks. Mixing social with business doesn’t always go well, and getting the balance perfect on your LinkedIn profile is crucial for your career.

Mailfixer sp...

June 14, 2016

Most days at the office are like Groundhog Day – up the lift, through the doors, a nod of the head and continue to your work station. But on this absurd morning, your office has been metamorphosed. We're not talking a brand new coffee machine and some new energy-saving...

June 2, 2016

The Usual Suspects

You've brushed up on marketing tools 101 and now you're on a mission to become the best email campaigner. You'll notice that most of the marketing blogs focus on key actionable moments. They'll describe how to make sure that recipients actually open t...

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