Today is Thanksgiving, so I wish to take this opportunity to express my gratitude for modern day writing.

Aeschylus the Greek playwright, who was (supposedly) killed by a falling turtle when an eagle mistook his bald head for a rock, wrote the Oresteia on paper made fro...

A few weeks ago, I received an email from one of my book publishers asking me to sign an amendment to a contract. From the salutation, I could tell the email had gone to several authors. As I read the transmittal email, my first thought? The publisher’s email has been...

Social networks are not just powerful promotion tools. If you are trying to get clients, media mentions and good opportunities in your industry to grow a name for yourself and your brand, social media can definitely make the job easier.

Obviously, social networking for...

Email marketing is still a very productive method of reaching out to customers and establishing rapport. Even further, developing an e-newsletter is one of the best ways that companies currently have to maintain their outreach with existing clients.

However, as useful a...


The key to your business's success is making sure you are able to keep your customers coming back again and again.

Businesses grow by acquiring new customers, but they thrive by keeping their existing ones happy. Businesses need to put in the effort to retain current c...

In today's world, we express ourselves through so many different technological channels that we have to decide, with every communication, the best mode of transmitting an idea, thought, or question. In turn, this has added an extra decision to every interaction we have...

Let’s be honest, the majority of content we read nowadays is just not formal — and it doesn’t need to be.

Formality has a time and place, but content marketing is not always it. Some of the most effective content sounds as if the writer is speaking to the reader. It’s c...

Most people don't click through every email they get. Thanks to bulk management services by major email providers, a large volume of users simply skim through the emails and delete them en masse. How, then, can a company come up with a way to stand out from the crowd?...

A host of mediums have come up for sharing messages and information, but email still rules as the king of professional business communication. Studies have predicted that by 2020, the total number of email users would reach 3 billion. That's almost half the global popu...

Marketing is a discipline that is in constant flux, whether due to new platforms or software, consumer shifts or any other range of updates.

Traditional marketing used to just mean looking to connect with consumers, turning casual users into loyal brand adopters, or goi...

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